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CASE STUDY

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Inside Tracker

Clarifying entry points and membership decisions through intent-driven UX

I redesigned InsideTracker’s homepage and membership

selection experience to help users clearly understand where

to start and which membership is right for them.

The project explores how intent-driven CTAs and navigation

can reduce cognitive load in a data-driven health platform.

Role

UX Designer

Period

Dec 2025 ~Jan 2026

3 Weeks

Client

Inside Tracker

Industry

Health Tech

Team Setup

Individual

Tool

Figma

651b2e010cb844d9e6b7b552_Nutrisense_PDP2.png

  Problem Statement

1. A Single CTA Failed to Differentiate User Intent

A single CTA (“Start your membership / Shop now”) was reused across the page, regardless of content purpose

First-time users and existing members were routed through the same entry path, despite having different goal

2.  Navigation Structure Increased Cognitive Load at the Exploration Stage

Menu labels relied on internal terminology rather than customer-friendly language, and the lack of sub-navigation

forced users to interpret unfamiliar concepts upfront, increasing cognitive effort during early exploration.

3. Plan Comparison and Regional Eligibility Were Poorly Signaled

Membership thumbnails relied primarily on text and a logo, making it difficult to quickly differentiate plans

Regional eligibility for US & Canada versus international users was communicated late through a secondary banner,

requiring international users to leave the page to understand their options

Goal

I aimed to reduce cognitive load and decision friction by helping users quickly navigate the content and identify the right membership path through clearer visual communication, contextual labeling, and upfront expectation setting.

  Success Criteria

  Design Strategy

STRATEGY #1 

Replace status-based copies of CTA buttons and Top menu with user-centered language that reflects intent and context​​​

  • Added a secondary CTA for existing members (“Add more to membership”) alongside the primary entry action

  • Renamed top-level navigation items using customer-friendly language

BEFORE

AFTER

STRATEGY #2 

Enable faster comprehension of membership plans through visual thumbnails instead of text-only descriptions

  • Enhanced membership thumbnails with visual representations of included components to allow users to understand the differences at a glance

  • Replace status-based copies with user-centered language that helps users immediately self-identify based on their situation

BEFORE

AFTER

STRATEGY #3 

Clearly communicate regional eligibility upfront to prevent late-stage confusion

  • Indicated directly and intuitively that the memberships are for US & Canada customers upfront and removed reliance on a secondary banner for eligibility messaging to introduce International Membership as a parallel option within the same page

BEFORE

AFTER

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