PROJECTS | personal-resume

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Projects

Case Study | UX Design

[Inside Tracker]
Clarifying entry points and membership decisions through intent-driven UX

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Product Management | UX design

End-to-End Product Launch: Microbiome Diagnostic Service & Personalized Probiotics

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Product Marketing | Health Supplement

Launching a functional sleep aid product, "Good Sleep Balance"

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Product Marketing | Health Supplement

Repositioning of Nutrilite’s Long-Standing Cal Mag D Product

K-Beauty | Pop-up | Influencer Event

K Beauty Brand Activations

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K-Beauty | Influencer Marketing

K Beauty global influencer campaign

K-Beauty | Global Media Relations

Securing Top-Tier Global Media Coverage for a K Beauty Brand

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Social Campaign | Ai Service GTM Strategy

Integrated Marketing Strategy for Samsung Ai Bixby Launch

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B2B Marketing | Employee Campaign

Building a Global Corporate Newsroom & Employee Brand Campaign

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SEO | Community & Advocacy Marketing

Driving Trust-Led Brand Growth of P&G Pampers Through Parenting Content & Community

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Social Marketing | Influencer Campaign

Driving Exponential Instagram Growth for Samsung Notebook

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